The financial and future benefits of starting a digital art portfolio and archive now
Here’s why anyone thinking about creating a digital art portfolio and archive should start one today.
Art portfolios and archives help to document, promote, and sell artworks. But it’s painful to arrange physical archives and gather portfolio materials. Digital tools alleviate this burden and offer extensive benefits, including saving precious resources to secure an artist's legacy. Digital art portfolios and archives optimize artists’ hard work and increase their chances of success.
Navigating.art’s digital archiving and collection features let individuals capture and preserve materials of any kind to present a comprehensive picture of an artist’s life work. Transform these into professional digital portfolios that can be shared privately or found online.
Improve market standing with a digital art portfolio and archive
Digital art portfolios and archives increase an artist's visibility and access to their work. Whether published online or shared directly with the creator’s network, digital art portfolios and archives improve an artist’s standing in the art market.
Publish a digital art portfolio and archive online to connect with buyers
Digital art portfolios and archives provide access to online marketplaces. Today, 80% of consumers research online before making a purchase. Collectors discovered information on online marketplaces about artists or work they eventually bought, as revealed in the Artsy Art Collecting 2021 report. Because digital art portfolios and archives can be published online, more potential buyers can find artists and buy their work.
Meet buyers where it is most convenient for them with digital tools that put an artist’s work directly in their hands. Collectors find, research, and even purchase art via their mobile phones, according to Artsy. Digital art portfolios and archives are accessible with the swipe of a thumb. Navigating.art’s user-friendly interface extends an artist's reach and lowers traditional barriers to sales.
Integrate ecommerce tools to ease the purchase process
Ecommerce content management systems can be connected to online art portfolios and archives – making art transactions seamless. 37% of collectors favored buying art online in 2022, according to A Survey of Global Collecting in 2022 conducted by Art Basel and UBS. This percentage has grown year over year. Digital art portfolios and archives serve as essential tools for artists and galleries to participate in the burgeoning online art market.
Online tools impact continuing sales of artworks – from one buyer to the next. More than a quarter of collectors sold or consigned works online. Buying and selling artwork online has never been more straightforward. Digital art portfolios help buyers build their collections and keep an artist's work in circulation.
Access new markets
Online digital art portfolios and archives reach a broader audience and enable artists and galleries to tap into new markets. Online art market participation is even higher among Next-Gen Collectors, 91% of whom said they brought art online in the Artsy Art Collecting 2021 report. They are also more likely to research an artist online than rely on traditional art market gatekeepers. Digital art portfolios and archives enable artists and gallerists to connect with this growing group.
Grow an artist’s career – and future-proof it
Artists access better opportunities by sharing digital art portfolios and archives with their networks. As comprehensive and interactive records of an artist’s career, they contain more (and more accurate) information than is possible to fit in a physical catalog or email. This allows readers to understand an artist’s work better and connect them with the right opportunities. From invitations to prestigious art shows to receiving pledges for funding, creating a digital art portfolio and archive is an investment that opens doors.
Digital tools allow artists and gallerists to prepare for future uncertainty. The past few years have shown that businesses that embrace digital technologies are better positioned to adapt to unforeseen changes. Digital art portfolios and archives are no exception. They make it possible to present an artist's work to anyone, anywhere, and facilitate smoother collaborations. With digital art portfolios and archives, researchers can confidently continue their projects and avoid disruption.
Digital art portfolios and archives also have a lower impact on the environment. 57% of collectors will pay up to 25% extra for more sustainable options, according to Art Basel and UBS. Sustainability is an essential factor in collector purchasing decisions. Today, the art industry's carbon footprint is the subject of much scrutiny. Artists and galleries that adapt to these changes now by adopting digital tools ensure a better chance of their own – and the planet’s – survival.
The Navigating.art platform’s cloud-based interface allows for secure information storage and sustainable collaboration. Research is automatically saved and can be accessed from any location. Prevent unnecessary travel and shipping emissions by adding multiple users.
Inexpensively share an artist’s career in progress with a digital art portfolio and archive
Art portfolios and archives are never finite, and creating them should not have to cost a lot. Because digital art portfolios and archives often cost less than their physical counterparts, users can update and share them as research unfolds.
All that time and money spent creating physical portfolios and archives are lost if new works or research renders them obsolete. Physical catalogues are out of date the moment they are published because the information they contain often changes, according to David Grosz, the President of Artifex Press. Digital tools remove this risk. Digital art portfolios and archives exist as living documents that artists and researchers can edit and publish with a few clicks. This makes them more accurate records adaptable for different uses.
Digital art portfolios extend beyond the confines of the printed page. Adopting digital technologies allows creators to transform their art portfolios and archives into interactive experiences. Integrating other digital technologies enables researchers to take readers on a journey through an artist’s career. The possibilities are endless — and every project is unique.
Evolve content and control narratives
For too long, access to creating a portfolio and archive has been limited to the privileged and the well-known. Digital tools put the power to create and maintain an art portfolio and archive in the hands of more diverse users. They empower more people to curate their own content and share it with audiences worldwide. Update digital art portfolios and archives with the latest information as an artist’s oeuvre grows, and transition them into a catalogue raisonné earlier in their career.
Protect legacy and intellectual property
Digital art portfolios and archives create and protect an artist’s legacy. Greater control over where and how an artist's work is shared leads to appropriate accreditation and compensation. Artists often use social media as a portfolio or to promote their work. This makes them vulnerable to significant losses. Violations and infringements often occur, and platforms are prone to changing their policies without warning. With digital art portfolios and archives, creators remain the authority on their work.
The Navigating.art platform alleviates the challenges of building a digital presence. No need to hire a developer or IT team — simply sign up and get started. The team is here to support you along the way. Talk with an expert.