Explore the core reasons why a digital catalogue can help you to cut costs, increase revenue and increase an artist's exposure.
What Is An Art Exhibition Catalogue?
An art exhibition catalogue is utilized to document exhibitions, including a detailed list of all the artists and artworks presented at a show. It may be enriched with illustrations, essays, and biographical information about the artists and their works.
In recent years, digital art catalogues have become increasingly popular as they offer a more efficient and user-friendly way to view and manage exhibit information. Digital catalogues also simplify sharing exhibition data with others, whether they are art professionals or interested members of the public.
What Is An Art Catalogue?
An art catalogue comprehensively lists the pieces in a collection, portfolio, or series of artworks.
It is often used to promote and market exhibitions and can also be given to other artists or collectors interested in seeing those works.
Why is a digital catalogue a marketing essential for artists?
Several reasons contribute to making digital catalogues a marketing essential. First, they can be a vital snapshot of an artist's career, documenting the artistic journey and showing the evolution of the creative path.
Also, digital catalogues can promote a work of art to a broader audience. With on-demand, inexpensive publishing, anyone can access a catalogue from anywhere in the world.
Furthermore, digital catalogues can save money. Rather than having to print and ship physical copies, we can simply make it available online. A digital catalogue can increase revenue by showcasing the artist's work to potential buyers.
In this article, we will explore the core reasons why a digital catalogue can help you to cut costs, increase revenue and increase an artist's exposure.
How do digital catalogues save you money?
They cut the costs of printing and shipping
Digital catalogues offer a cost-effective alternative to print catalogues. Cataloguing software is an innovative solution that makes it easier to create a professional-looking catalogue that can be distributed online. A digital catalogue can be updated more easily than a printed one. Plus, we don't have to worry about the cost of printing or shipping, reaching a broader audience.
They are a synonym for free distribution
With catalogue software like ours, we can distribute catalogues by email, post them on social media, and link them in email newsletters. This enhances the artist's visibility and helps them connect with potential buyers without paying for advertising or marketing services.
They allow for amending and updating without high additional costs
One of the key advantages of using digital catalogue software is that it requires just a little effort to update and change as an artist's work evolves. There is also an SEO benefit, as editing the metadata to rank higher in search results is simple. And best of all, the investment in catalogue software can return by extensively marketing the artwork.
How can digital catalogues help increase your revenue?
They help you get into better art shows
Creating a high-quality art catalogue is one of the best ways to get artwork shown in galleries and exhibitions. Using digital catalogue software, artists can create a catalogue showing their work in the best possible light. Creating a digital catalogue is an opening doors investment that saves money on application fees and helps to be accepted into better art shows.
They help you promote your work
Digital catalogs are a great way to promote an artist's work without spending on advertising or marketing. It's possible to post them on social media or even send them to art bloggers and journalists. As an artist, this is a great way to increase your visibility.
They help you sell your work
If you're an artist looking to sell your work, a digital catalog is an excellent tool in your arsenal. You can provide potential buyers with a way to see all of your work in one place. Once you create a catalogue, you can use it as a digital portfolio to reach galleries, collectors, and buyers; by posting it on a website or social media channels or sending links via email.
Whether you want to get into better art shows or sell your work online, a digital catalogue can help you achieve these goals. It is a cost-effective way to showcase your work to the world and can help you build a strong connection with buyers. It can also help reduce costs associated with promoting and selling your art.
The Navigating.Art platform can help you get started with everything you need. Simply request a free demo today.